The Marketing Leadership Council is a membership of senior executives with a shared commitment to steward Sales and Marketing Practice initiatives. This membership offers a set of unique services and tools designed to assist leaders with their most pressing managerial, communications, and decision-making challenges.

To help marketing leaders align their function with the enterprise, diagnose and close performance gaps, and mitigate governance and risk exposure, the Marketing Leadership Council provides:

• Case-based best practices research, proprietary quantitative research, and an executive meeting series
  
• Cross-functional perspectives drawn from the Corporate Executive Board's unique access to the insights of Marketing and other executives
  
• Practical tools and templates which provide accurate benchmarks, diagnose problems, and supply appropriate solutions

Unparalleled Service to Business-Focused Marketing Leaders

At our best, we serve as a source of innovative ideas and answers to many of the immediate business problems our members are experiencing. Our membership services are "bundled" to increase their usefulness: members can learn of new ideas in our publications and meetings, request support on specific projects, and obtain "on-the-fly" decision support using our online tools and resources-all for one annual contribution.

A Membership that Pays for Itself

Improving Your Effectiveness

• We help you validate or (re)prioritize your strategic agenda
  
• We enable you to avoid false starts and speed implementation
  
• We provide key functional benchmarks (qualitative and quantitative) and guide you in improving performance

Saving You Money

• We help you shorten or avoid consulting engagements
  
• We identify opportunities for cost cutting, standardization, digitization, and process streamlining
  
• We replace the expense of one-off executive education and professional development seminars
  

Saving You Time

• We help you avoid reinventing the wheel with practices already profiled in our research
• We shorten learning curves for staff
• We save time by serving as an "always-on" project resource

Membership Benefits

Leading-Edge Content

• Best Practices
  Research Exportable strategies and tactics from leading companies for overcoming major Marketing Leadership challenges.
  
• Quantitative Analysis
  In-depth analysis of proprietary data sources to identify highest-impacting strategies in solving pressing challenges.
  
• Issue Briefs
  Shorter research briefs responding to current Marketing Leadership tactical challenges.

Online Resources

• Online Decision Support Centers
  Centralized collection of research, tools, and templates organized by topic.
  
• Graphics for Presentations Toolkit
  Library of ready-to-use graphics for members to include in their own presentations.
  
• Benchmarking and Diagnostic Tools
  Collection of tools created on the basis of proprietary Marketing Leadership Council data sets for members to diagnose critical risks.
  
• Short Answer Research Archive
  Repository of all short-answer research requests initiated by the membership.
  
• List of Top 10 Downloads
  A list, updated monthly, identifying the key issues on which your peers are focused.

Member Events

• Annual Executive Retreats
  Exclusive gathering of seniormost Marketing executives for interactive discussion of key research findings and member experiences.
  
• Leadership Briefings
  Broad gatherings designed to expose direct reports and high-potential staff to ideas and practices presented in seniormost retreats.
  
• On-Site Research Presentations
  Marketing Leadership Council staff lead discussions with member-determined audiences - Marketing executives or company leaders.
  
• Teleconferences
  Teleconferences offer succinct overviews of Marketing Leadership Council research findings, accompanied by rich attendee discussion.

Benchmark and Diagnosis Tools

The Marketing Leadership Council is pleased to offer our members a continually expanding library of benchmarking and diagnostic tools.